It's here ... and it looks like it's available for a limited time only at a discounted rate. Chicago Editing reviewed and prepared Diaz's manuscript before submission to UT Press. We're happy to report it sailed through UT review and is now available online. Purchase your copy today here.

Many small companies worry that they can't afford branding, but the investment is worthwhile and affects the bottom line. A company brand works like a fingerprint that leaves its mark on every aspect of an operation to affect profitability. When branding is intentionally aligned with company goals, it becomes a purposeful, long-term investment that takes a company where it wants to go.Check out the branding poster cE worked on for some examples of what branding can do for you